Wednesday, July 04, 2007

4th of July in Canada

Today has been rainy and cool. In short, crappy weather for the 4th of July. Even if there were supposed to be fireworks tonight, they would have been rained out. Our inaugural use of the football helmet mini grill coincided with the heaviest rains of the day (and the best crash of thunder I've heard in this country yet, which caused me to pump my fist in the air and cry out, "WOOOO!"). The grilled corn was tasty if not local, as were the traditional Independence Day root beer floats, but it was just not the same spending the 4th of July indoors on a gray, rainy day.

So I spent the day researching Canadian brand presence. Actually, I didn't. But I did just come across this article on the CBC website that lists the top ten iconic Canadian brands. They are the following:

  1. Cirque du Soleil

  2. Ski-Doo

  3. CBC

  4. Roots

  5. Toronto Maple Leafs

  6. Montreal Canadians

  7. Calgary Stampede

  8. IMAX

  9. CN Tower

  10. Terry Fox

I'm not sure how accurate this list is, as the agency who compiled the list admits that these were "not necessarily the most valuable iconic brands, but were the special favourites of our panel." I guess as an American, and therefore an outsider, I shouldn't speculate on iconic Canadian brands. But as an American, and this being the 4th of July, I feel it is my patriotic duty to butt in and have my say. And my say is thus: I didn't know Ski-Doo, IMAX, and Roots were Canadian companies. Upon arriving in Montreal, I was in fact confused as to why all these Canadians had Roots logos all over everything when the US Olympic athletes had Roots logos on their outfits in Athens.

I have much to learn about Canada. But not today. Today is for stars and stripes! I'm going to see if I can find fireworks on TV.

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